Kelan and Brittany started a finance blog in 2016, but quickly realized that they wanted to focus on other topics as well. Learn how they expanded their niche grew The Savvy Couple blog to $3,000/mo.
Revenue of $3,000/mo
Email list size of 1800
Founded in 2016
Hello! What’s your background, and what is your blog about?
Hey we are Kelan & Brittany the bloggers over at The Savvy Couple. Our blog started primarily as a personal finance blog, but as we grew we realized we had many other topics we were passionate about.
On our blog we regularly write content around personal finance, lifestyle hacks, food, travel, and blogging. Our blog’s primary demographic are millennial females looking to live life better. We also provide actionable steps to start a successful money making blog with our free 7-day email course.
At the moment our blog makes on average around $3,000 a month. Last month was our best month yet when we topped $4,000 in income. We have a total of 17k followers on our social media accounts Pinterest, Facebook, Instagram and Twitter. Our email list is also continuing to grow as we approach 2,000 subscribers.
What motivated you to get started with the blog?
I love this question because it is a lot of fun to look back on how everything came together. I was going on my 5-6th job since graduating college in 2016. These jobs included Insurance Sales, Office Manager, UPS Driver, Amazon Store Owner, and Jail Deputy.
I was sick and tired jumping from one job to the next trying to find my happiness. Deep down inside I knew I had to start a business and work for myself. Originally I planned on starting a home inspection business.
After reading blog’s like Millennial Money Man and Making Sense of Cents I started to research how normal people were making a living as full-time bloggers. Once I realized that running a blogging business was a legit way to make money from home we launched our own.
We worked on our blog part-time for about 6-8 months. Waking up early going to bed late became the new norm as we tried to grow our blog from the ground up. It started as a fun side hustle that we really enjoyed putting time into.
On May 13th 2017 I worked my last day at a normal day job! I took a complete leap of faith dreaming of becoming a full-time blogger working from home. We had about a year’s worth of salary saved up as a buffer until I could turn our blog profitable. Within 2-3 months of leaving my day job I replaced my income with our blog & freelancing work.
I was born stubborn so when I get something in my mind I normally follow through. With Brittany’s full support to follow my dream it was an easy decision.
We lived VERY frugally over that summer as we had close to zero income coming in with Brittany being off from her teaching job as well.
What is the revenue model for the blog?
We earn income with our blogging business in a variety of ways. The three biggest streams of income we have are through ad revenue, affiliate marketing, and sponsored posts. We also offer blog coaching which we absolutely love doing. Long-term we plan on creating a digital product and course to sell.'The best piece of advice I can give to new bloggers is treat your blog like a business from day one.'Click To Tweet
The moment I knew I could become a full-time blogger is when a company approached us offering $100 for a sponsored post. It was not that much at all, but I knew we were onto something. It was a sort of epiphany that we had created a website that other found value being on.
We really enjoy working with companies for sponsored posts. They seem to pay very well and it gives us our best ROI on our time. Long-term we are really focusing on driving more traffic to increase our ad revenue and affiliate marketing income.
As you can see our income has grown very quickly over the last few months. We love the trend that our blog is going in and know with hard work it will continue.
The best piece of advice I can give to new bloggers is treat your blog like a business from day one. The learning curve is very steep to take your blog from launch to profitable.
Put some money aside and invest in excellent courses to propel you past the learning curve as quickly as possible. Each and every day learn something new and love the challenge.
What are some strategies you have used for building up the traffic?
Starting a new blog is tough. Getting solid traffic seems like climbing Mount Everest. The biggest thing is to remember is blogging is a long-term game. You are not going to be a popular blog getting over 100k pageviews overnight. BE PATIENT.
When we first started out we thought it was smart to be on every single social media platform there is. This is the worst approach you can have. You need to become an expert at one platform at a time then move to the next one.
I highly suggest all bloggers learn Pinterest first. It might be one of the toughest platforms to learn, but the payoff is unmatched to the other platforms. Pinterest is unique as it’s basically a search engine for blog articles. We get a majority of our traffic from Pinterest and love that it’s so hands off using schedulers like Boardbooster and Tailwind.
For Twitter, Facebook, and Instagram we use Buffer. It’s a social media scheduler which automatically posts to different platforms with the schedule you set up.
We also drive traffic through our newsletter we send to our subscribers. Your subscribers are a key component to your blogging business so take time to learn opt in’s and email marketing.
How have you grown the email list?
We didn’t start taking our email list seriously until 2-3 months after I left my job. We feel our list is fairly small for the amount of traffic we get on a monthly basis. This is something that we continue to test and implement new strategies into each month. Our list is currently around 1,900.
If you are a new blogger, listen up! Any time you guest post for another blog you MUST have an incredible opt in for readers to go back to your site and subscribe too. Without an opt in you are almost wasting your time guest posting.
Take your list serious from the start and listen to what your readers want in their inbox. They are giving you their trust when they hand over their email address to you, treat it as such.
How do you write great content that performs well?
We have an ongoing list of over 100 blog topic ideas that we will continue to pull from. Along with that we are always aware of what time of year it is to take advantage of seasonal content (Christmas, New Years, Tax Season, ect).
We always like to do our research before committing to a topic. One question we always ask ourselves WIIFM (what’s in it for me)? Is this article going to impact others lives in a positive way? Are the readers going to be inclined to read the article because it adds value to them? This is a must for ALL content.
Creating captivating titles is also extremely important. Titles are the difference between a dud and a winning article. Create engaging and captivating titles that forces people to click on to learn more. Create an urgency that they cannot help themselves but click on it.
Market research is huge. When we first started out we use to blog about our lives, vacations we went on, personal goals, etc. NO ONE CARES. Make it all about your readers and how you will positively impact their lives. The personal stuff will come once you have a large following and your readers want to learn more about you.
What are the biggest challenges you’ve faced and obstacles you’ve overcome with your blog? If you had to start over, what would you do differently?
- Not investing into our business. We struggled with putting money in our blogging business starting out. Since we are frugal to begin with so throwing money at something we were unsure would work was hard. Invest in your business from day one…or even before you start. Learn as much as you can and take courses from the experts.
- We spent way too much time on creating content and not marketing it in the right place in front of the right people. Blogging is 20% content creation and 80% marketing it.
- Waiting in general. I learned about affiliate marketing back when I was in high school (2008). I regret not looking into online marketing further. Also, once we decided we wanted to start a blog we still waited a few months before we started working on it. You get ONE life…don’t have any regrets.
Have you found anything particularly helpful or advantageous?
Yes! Networking has been absolutely incredible with helping our blog succeed. I regularly email, chat, DM others bloggers to bounce ideas off of. We started a Facebook blogging group called Blogging With Purpose to network with other bloggers wanting to blog full-time.
Don’t be afraid to reach out to big time bloggers. We have yet to run into another blogger that has turned us away or was rude to us. Everyone in this community is extremely helpful and motivating to be around.
One of the best investments we made for our business was taking Making Sense of Affiliate Marketing. The course was created by Michelle Schroeder-Garner who is making more than $100k per month from her blog so you know it’s GOOD.
Lastly, I mentioned this above. As a new blogger you MUST have patiences. Learn to look at the macro picture and stop worrying about the little things. Let the people in your life that doubt you drive you as a motivating factor. If you want to be a professional blogger get off your butt and make it happen!
One more thing. If you are having a bad day in your blogging journey or need some encouragement watch a couple Gary V videos. I love this dude and his content is amazing.
What’s your advice for bloggers who are just starting out?
I would highly suggest new bloggers take our FREE 7-day blogging email course. We walk you step-by-step how to launch a successful money making blog. We are always just an email away to offer advice along the way.
My favorite aspect of our business is helping others find their passion and motivating them to take action.
Where can we go to learn more?