Alexa Mason helps moms get their financial life under control. Learn how she has been able to grow her blog to $5,500/mo.

Revenue of $5,500/mo

Email list size of 11,000

Founded in 2012


Hello! What’s your background, and what is your blog about?

Hello. My name is Alexa and I blog at Single Moms Income. I write about saving money and increasing income, primarily through work from home solutions since that was what helped me ditch my two day jobs.

The average reader of my blog is a woman who is looking to get her financial life together and earn more money.

Income from my blog can vary wildly from month to month. I’ve had months as high as $13,000 and months as low as $3,000. The average profit from Single Moms Income has been right around $5,500 per month.

What motivated you to get started with the blog?

I started my blog in November of 2012. I was recently divorced and was working two jobs in order to support myself and two young daughters. At the time I was taking pretty extreme measures to both save and earn more money and I started to chronicle my journey.

In the beginning, Single Moms Income was much like a diary. It wasn’t until 2014 that I started to figure out how to really monetize it.

What is the revenue model for the blog?

I currently average around $5,500/month from my blog. The income sources are affiliate marketing (62%), advertisements such as AdSense and (33%), and sponsored posts account for the other 5%.

When I first started monetizing the income sources were much different. In fact, sponsored posts initially accounted for the majority of my income but I quickly grew to dislike those and now only work with a very select few companies.

My best advice for those looking to monetize their blogs is to experiment and then double down on what’s working the best!

What are some strategies you have used for building up the traffic?

My blog has always got the majority of its traffic from search engines.

When I first started blogging I guest posted A LOT and I think that really helped me rank quickly in the search engines. I also amplified that by seeing what I was ranking for and then coming up with additional topics that I thought would do well. Overall this has worked great!

In 2014 I also started working on social media and now get a decent chunk of traffic from Pinterest. However, when I first started with Pinterest t it was MUCH easier to get traffic from them. Now that so many similar blogs are on it and the fact that the Pinterest algorithm has significantly changed, it’s much harder and I get a lot less traffic from Pinterest than in prior years.

Again, my growth recommendations for bloggers is to experiment, see what works, and double down efforts on the things that are currently working (And know that things change often).

How have you grown the email list?

I only really started focusing on my email list over the past year or so. I currently have around 11,000 subscribers. I had a bit more but I recently cleaned up the list and deleted all the inactive subscribers.

I have opt-ins in a couple places on my blog but other than that I haven’t done a whole lot to gain email subscribers.

How do you write great content that performs well?

I generally think of a big list of ideas based on what has done well in the past.  I try to keep my posts over 1,000 words as I’ve found they generally do better in the search engines and are more helpful.

The posts that do the best for me have been large resource posts or list posts.

When writing content, one of the best strategies is to write a detailed post that thoroughly solves a problem for someone.

What are the biggest challenges you’ve faced and obstacles you’ve overcome with your blog? If you had to start over, what would you do differently?

One of the biggest challenges I’ve faced was with my domain name! I thought the name was fitting when I first started the blog (and it was) but I’m no longer a single mom and feel a bit restricted by it.

If I were to start over again I definitely would’ve chosen a more generic domain name. I’ve considered changing it but am just nervous to do so at this point.

Have you found anything particularly helpful or advantageous?

One of the best things I did for my blog was enrolled in the Elite Blog Academy (EBA) course. EBA is a course that teaches SO many important aspects of blogging. It has modules on everything from writing content to getting traffic to monetizing a blog.

'My best advice for those looking to monetize their blogs is to experiment and then double down on what’s working the best!'Click To Tweet

I took the course the first time it opened in 2014 and that was when I learned to really effectively monetize my blog.

What’s your advice for bloggers who are just starting out?

My advice is to focus on one thing at a time. Get really good at something before you move on to the next thing.

I see so many new bloggers jumping around from idea to idea which can cause a major lack of focus and therefore, progress. Get really good at writing content and get your style nailed down. After that move on to creating an email opt-in and pick one social media platform to really figure out.

Then after you’ve been blogging for at least six months start looking for patterns of what’s bringing you the most revenue or traffic and focus on those things.

I also recommend reading the book How to Blog for Profit Without Selling Your Soul. This book is by Ruth Soukup who is the creator of the EBA course and it has fantastic information for all bloggers!

Where can we go to learn more?

You can find my blog at Single Moms Income or view the last blogging income report I did here.