Mike and Krista help hardworking goal getters make money blogging. In this interview they’ll be sharing tips on building a community, finding your niche and creating great content.

Revenue of $1,500/mo

Email list size of 790

Founded in 2017


Hello! What’s your background, and what is your blog about?

We are Mike and Krista, the two goal-getters behind Reroute Lifestyle. We are two nerds who are leveraging the Internet to make money online.

Our blog, Reroute Lifestyle, helps goal-getters create the financial freedom they need to make money online, ditch their 9-5, and be in control of their own schedule.

Our blog attracts passionate creatives from around the world who want to make money doing what they love.

We’re just starting on our blogging journey, and currently make $1,500 per month from our blog (affiliates + services).

What motivated you to get started with the blog?

The idea for Reroute Lifestyle came to us during a two-week vacation from our day jobs at a boutique hotel. For those two weeks, we explored the country of France – with no cell phone service and limited connection to the Internet.

After our days exploring, we’d connect back to WiFi and see we made sales whilst we were out.

Then it became real to us: blogging creates an opportunity for normal, everyday people, to make money online.

So we started Reroute Lifestyle to help hardworking goal getters make money blogging. Because it is possible, even as a small blogger, to create a blog that makes money.

'Blogging creates an opportunity for normal, everyday people, to make money online.'Click To Tweet

Since then, we’ve decided to transform Reroute Lifestyle into an all-encompassing blog to help goal getters make money online (from more than just blogging) so they can control their working schedule.

What is the revenue model for the blog?

For our blog, we make money through two main sources of income: offering services, and affiliate marketing.

Krista’s first affiliate commission was a $0.44 sale from Amazon Affiliates. Since then, we’ve honed in on inspiring creatives, which has helped us get paid over $5,000 blogging (unbelievable to us, REAL money) in less than ten months. In our first year blogging.

Since this blog’s inception, we’ve published posts that either link to others’ products using our affiliate link, or link to our own services.

If you’re an aspiring blogger scared of monetizing – it’s okay to WANT to make money blogging, especially when you’re writing about your passion. Even so, you can’t let money be your only driving force. You still have to think about, and understand, your community.

If you’re ready to put work into building a blog, you can make money from it. At the base of all successful monetization is a first-class blogging income strategy. Once you monetize your blog, you need to think about what will attract people there. From there, you need to think about how to intentionally close the sale. 

What are some strategies you have used to increase the blog’s traffic?

As we prepared to launch our blog, we grew our email list by offering a simple opt-in freebie.

Since then, we’ve grown our traffic in a variety of ways. Pinterest by far brings us the most traffic.

A time-consuming, but intentional, way we bring targeted traffic to our blog is commenting on medium and large sized blogs in our niche. Our Disqus traffic alone brings in readers who spend an average of over 5 minutes browsing our blog. We receive high-quality referral traffic from other blogs as well, all of which spend an average range of 2 minutes, to over 5 minutes, browsing our blog.

Traffic from social media can have a higher bounce rate, so strategically commenting on medium and large sized blogs in your niche can bring targeted readers to your blog.

Apart from that, it’s important to diversify your attempts at growing your traffic. Likewise, it’s important to track what you do, so you can see what works and what doesn’t.

How have you grown your email list?  

We send a weekly mailing list full of blogging tips to an audience of 796.

If you’re interested in growing your mailing list, use it as an opportunity to strengthen your connection and authority with your readers. Don’t get caught up in the saying “the money is in the list.” 

While yes, you can send sale opportunities out to your mailing list, they’re more likely to buy from you if they know you and trust you.

Don’t rely that they’ve read every post you’ve published (and thus understand your expertise), because odds are they haven’t read your every post.

Take the time to send them relevant emails and strengthen that bond so they’re ready to buy when the time comes.

How do you write great content that performs well?

It’s powerful to use blogging as an avenue for storytelling, as opposed to news or essay writing.

When we write for our blog, we write like we’re telling a story. We add in elements of personality with a goal of teaching our readers at the same time.

Let’s face it – what you’re writing about has most likely been covered on another blog. But what sets every blogger apart is their STORY. Their personality. It’s possible to get readers hooked on you, which keeps them coming back for more.

Know your audience. Write to them, and write for them. Emphasize your personality.

What are the biggest challenges you’ve faced and obstacles you’ve overcome with your blog? If you had to start over, what would you do differently?

If we had to start over, we would do less, with more.

When we first started our blog, we wanted to have multiple opt-ins, and 8 different posts in multiple categories.

Instead, we wish we:

  • Outlined one specific transformation we could offer our readers,
  • Created (at least) one mind-blowing opt-in (instead of several),
  • Written a few in-depth posts optimized for engagement, and sales.

Even though it took us a month to put together Reroute Lifestyle (at the time, we worked at our day-job on the side), we wish we had taken a step back to focus on creating LESS content (posts & email opt-ins) with MORE value.

Have you found anything particularly helpful or advantageous?

With affiliate marketing, you can apply many of the lessons you learn from sales (including retail). In sales, you learn as much about your customer as possible – all the while being familiar to your product. Then, you use what you know about that product to tailor your sale and let the customer know how much they could benefit from the purchase.

What’s your advice for bloggers who are just starting out?

Oftentimes, newer bloggers create content, and monetize it, and get stuck on the “growing traffic” side of it. Then, they go to forums or groups asking how they can grow more traffic.

And here’s the kicker – those many people will tell you traffic takes time, you just need to wait.

There’s a small amount of truth in it (your traffic does grow over time), but bloggers can also be proactive about their traffic growth.

What can you do instead of sitting around, waiting?

Skim through an old post, and update its links and sub-heading text.

  • Apply to join more Pinterest group boards.
  • Find a popular blogger in your niche, and comment on their blog.

…the list actually goes on. You can intentionally grow your blog traffic.

If you want to multiply your traffic, make more money blogging, and track + analyze your growth, you should download our own Income & Growth Bundle for Bloggers. It’s a simple (yet intricate) system designed to help bloggers grow their blog, and stay organized while they do it.

Where can we go to learn more?

You can read more tips on the Reroute Lifestyle blog. To ask questions, or get access to exclusive weekly blogging lessons, you can join the free Reroute Lifestyle Community.

Or, if you want to get social, you can follow Reroute Lifestyle on Twitter, Pinterest, and Facebook.