Miranda Nahmias’s blog helps online service providers find and manage clients. Find out how she got started and grew it to $10,000/mo.
Revenue of $10,000/mo
Email list size of 7,000
Founded in 2015
Hello! What’s your background, and what is your blog about?
My name is Miranda Nahmias and I graduated in 2012 with a degree in English. After that, I worked for 5 years at a publishing company where I learned administrative and graphic design skills. I started my blog while working at the publishing company, as a way to launch my own digital marketing business online.
My blog posts are mostly geared towards helping other online service providers find and manage clients. After 2 years in business, I now make $10,000 per month with my digital marketing company.
What motivated you to get started with the blog?
I’d always been a fan of blogging in the past, and had tried out many online blogs before, including food blogging and book blogging. But none of those ideas really “took off.” Eventually, I realized that I could start a business blog and make money by selling online services.
Having spent time post-college working on my graphic design skills doing layout at the publishing company, I felt I had enough experience to try my handselling graphics online. At the beginning, it was mostly about graphic design, but before long I realized that my favorite part about having the blog was figuring out how to market it. So I switched to focusing entirely on marketing, and helping others market their blogs and businesses.
For the first 6 months of my business, I was still working full-time at the publishing company. Eventually, I was able to move to a flexible part-time schedule instead, allowing me to only be in-office two days per week. And then I was able to quit that job altogether!
What is the revenue model for the blog?
Of the $10,000 I make on average each month, about $8,000 of that is my income from providing marketing services to my clients. I have hourly and monthly packages to help other online business owners with their marketing. The rest of the money I make is a combination of affiliate income, and passive income sales from courses and my membership.
Unlike my other attempts at blogging, when I started this blog I went into it with a plan and was dead-set on turning this into a full-time job at some point. I started offering services right away, and was able to make my first $1,000 within 60 days of starting the blog.'I've found that actually diving in and doing stuff has been the best thing to help me grow and gain experience. Stop worrying so much about being perfect!'Click To Tweet
I’m really glad that I decided to offer services with my blog first, before transitioning into other types of income. This allowed me to spend a lot of time growing my audience and building an email list and social media following. I also found that marketing my services was so much easier than trying to make money through affiliates, sponsorships, or course income, at least in the very beginning stages of my business. I wish I’d tried the service-based business route forever ago!
But now that I am making a full-time income almost completely from services, I do want to start introducing more passive income into the mix. Since I’ve spent so much time growing my business over these past two years, I finally feel like I’m primed to really start making an a large amount with new offerings and products for my students.
What are some strategies you have used to increase the blog’s traffic?
One thing I think I did pretty well was launching my blog when I first started it. I made a big to-do about it, with a countdown on my website and even started an email list sign-up before the site was live. I posted on a bunch of Facebook groups the day my site launched and received a whole bunch of traffic because I’d done that strategically.
On a day-to-day basis, the best method of getting traffic for me has been Pinterest. I spent a lot of time developing a really effective strategy for accumulating traffic from Pinterest, and 80% of my traffic comes from that platform.
Besides Pinterest, I also focus a lot on other marketing efforts, specifically: Facebook groups, networking with other business owners, SEO, and email marketing. I also consider my blog a big part of my marketing strategy, as it’s a big draw for new clients and students.
One thing I wish I wish I’d spent more time on in the beginning of my business is my email list. It took me about 6 months before I sent my first real newsletter! After that, I worked to develop some main sequences, but then I ran into trouble again when I stopped being consistent with sending broadcasts. If I could go back, I’d definitely focus more on making sure that my email marketing was absolutely amazing.
How have you grown your email list?
Right now, my email list is about 7,000 people. While I consider that a pretty good number, I definitely don’t nurture it as much as I should, like I talked about above. This is something that I plan to focus on a lot in 2018.
Something I did make sure to implement with my list was automated sequences. So I made sure that, if someone joined my email list, they had a series of emails go out that welcomed them, introduced me and my business, and eventually tried to get them to purchase something from me. While that’s been one good thing I think I did well, it wasn’t enough and I wish I’d done more!
I do feel like, overall, I’ve been pretty successful at growing my list. My only secret there is just that I offer a LOT of opt-in freebies. Almost every single one of my blog posts has one!
How do you write great content that performs well?
I’m pretty proud of my content, so over time I’ve really worked to develop a writing process that works for me. I always keep a running list of content ideas in an Evernote document that, right now, has literally hundreds of ideas. Any time I think about or see something that’s marketing related, I write it down as an idea for later.'I have mentors that help me make decisions about and plans for my business, but ultimately I'm in charge.'Click To Tweet
A big part of my process is working on the SEO of my posts. After I map out my editorial calendar, which I typically do about 3 months at a time, I’ll spend a lot of time choosing the keyword phrase for each post, as well as making sure that my headline is on point. The CoSchedule Headline Analyzer is one of my favorite tools!
One thing I’ve learned over time about creating content that performs well is to make sure you’re answering your audience. A lot of my older blog posts are completely random and, while helpful, don’t make sense with any of my offerings. Now, all of the blog posts I write have a goal that’s based on (a) what questions my audience is asking, and (b) what offerings I have to help them with that. I try to get as detailed as possible in my posts, and then get really hands-on with any freebie or paid content that goes along with it.
What are the biggest challenges you’ve faced and obstacles you’ve overcome with your blog? If you had to start over, what would you do differently?
I’ve learned a lot over the past two years. The main thing I’m really starting to realize as my business gets bigger and better is that I really need to listen to my gut. I have mentors that help me make decisions about and plans for my business, but ultimately I’m in charge. If I disagree with them or want to experiment in a different direction, that’s totally my prerogative.
I also wish that it hadn’t taken me so long to develop my “story.” I didn’t really think it was important when I was first getting started, but I’ve since realized that it’s actually super important. So now, I’m spending a lot of time getting vulnerable with my audience and sharing some behind-the-scenes looks into my life and what it’s like to own my business.
Have you found anything particularly helpful or advantageous?
The biggest thing that has affected my business was joining Create Your Laptop Life. Julie Stoian is my mentor, and I’ve spent a lot of time studying underneath her. She’s an amazing human being, and I feel blessed to have learned so much from her since I met her in 2016.
Another thing that has been amazing for my business is cultivating a really strong team. Right now, I have 15 people on my team, and they help me with so much. I’ve worked really hard to make sure that we have an amazing atmosphere within the company, and choosing the right people to join the team has been instrumental in helping me grow. They’ve allowed me to accomplish so much more than I ever would’ve been able to do just on my own.
What’s your advice for bloggers who are just starting out?
If you’re just starting out with blogging, I’d highly recommend that you at least think about offering services. Unlike products or courses, it’s easy to offer services without having a huge following or audience. And there’s tons of options out there for different types of services you can provide.
Another thing that I’d suggest is to spend a lot of time taking action. I notice a lot of hesitation and overthinking in my students who are just starting their businesses. I’ve found that actually diving in and doing stuff has been the best thing to help me grow and gain experience. Stop worrying so much about being perfect!
Where can we go to learn more?