You’ve worked hard and published a blog post. Now what? It’s time to drive some traffic back to your content. Smart bloggers know that quality content is crucial, but getting the word out about your posts will make or break your blog.
For some of us writing comes naturally, for others it might the promotion aspect. Finding a fine balance of the two will keep you ahead of most bloggers out there.
Here are 10 things you can do after publishing a blog post.
1. Email Your Sources
If you are writing in-depth content on any topic, you’ll find yourself mentioning and quoting different people from the industry you’re in. Not only it will make your writing more credible and useful to the readers, it’s a great way to gain traction to your blog post.
For example, Adam Connell from BloggingWizard published a blog post, where he mentioned bunch of people, including one of the most well-known people in the SEO industry, Brian Dean. In the blog post he even linked back to one of his case studies.
If Brian Dean came to know about this post, would he share it with his followers on social? You bet. If somebody else mentions you in their article, you probably wouldn’t mind giving it a share either.
For a 2,000+ word blog post, I try to mention and refer to at least dozen external sources. Once the post is published, I would reach out to them and tell them about the blog post.
Here’s an example pitch that you can copy:
When reaching out, you can try both methods of asking directly for a share as well as just sending them the article with the hope if they like, they’ll share it.
Besides leveraging email, you can use Twitter for this strategy as well. Just compose a tweet and mention the use “@” to mention the influencer. There’s a good chance that you’ll get a retweet from it, and the influencer might share your future posts because of it.
Obviously, you don’t want to be known for that person who spams and keeps asking for shares every time a post comes out. Use this strategy reasonably and make sure it creates value.
Besides the marketing effect of this strategy, you’ll find yourself forming relationships with influencers. It’s a good idea to know at least some of the big players in the niche and one day they might be able to help you out or vice versa.
2. Share The Post on Reddit
Reddit is an aggregator site where you submit posts and links to other websites, which can then be commented and voted on. There’s a section (subreddit) for any topic you can imagine and it can be an invaluable tool to find out more your audience.
Redditors are known for hating self-promotion, but if you do it right you’ll be able to drive some serious traffic back to your blog post. Reddit is huge, and you want to get a piece of that pie.
One of the interesting parts of Reddit is that it’s controlled by its users. If you come across as spammy, your post will be downvoted or removed quite fast.
For most active subreddits,you need to have a certain karma score before you can submit a link or a text post.
You get karma points when your links and comments are upvoted. You lose your karma points when your links & comments are downvoted to a number lower than zero.
To start, find 3-4 subreddits that are closely connected to the post you published. If I was promoting one of BlogProfits blog posts, I would probably choose Blogging/Entrepreneur/Marketing subreddits.
If you are new to Reddit it would be a good idea to build up your profile by spending a few hours answering threads and providing value. By doing this, it will:
- Increase your karma score, so you’ll be able to post links to certain subreddits
- Give you a better idea of what content works and what doesn’t in a certain subreddit
- Help you when you submit your link/text-post you don’t come off as just a new member who is there for just self-promotion
Once you have enough Karma points you can submit your article to a desired subreddit. Spend some time writing a catchy headline that will spark the interest. A good idea is to look through look through the top headlines for that specific subreddit. This will give you an idea what work’s and what doesn’t.
Besides submitting your article as an original thread, sometimes commenting on other threads and leaving a link to your article works as well.
Here’s an example – somebody posted a thread asking about the best ways to drive traffic to their blog. The second most upvoted comment provided an answer and shared a link to their latest blog post, helping them if they wanted to find more in-depth answer.
Whether you are starting a thread around your recent blog post or driving traffic through Reddit commenting, keep in mind to add value and try not come off as just completely self-promotional.
3. Maximize Social Media Engagement
Most bloggers share their new blog post on Facebook, Twitter, LinkedIn and other social networks a few times after publishing. Even though it’s a great start, the organic reach of social media posts has greatly decreased over the years. Furthermore, for many users newsfeeds move so quickly from the content overload that your audience can easily miss one of your social media posts.
That’s where the never-ending social media promotion comes in. Instead of posting about your new article once or just a few times, you want to set it up in a way that your post gets traffic for months and even years to come.
If you want to automate this process completely, two of my favorite tools for this are Edgar or MissingLettr. They’ll take your newest articles and maximize the engagement potential for each blog post you write.
Here’s an example of automated social media post.
These tools will recycle your content articles over and over, so you don’t have to spend hours refilling your social media feeds and rescheduling posts.
If you prefer to do it manually, you can take your new blog post, and schedule a dozen of social media posts for months to come. When doing things manually, instead of just sharing the URL of your post, you could:
- Share a quote from your article
- Tag or mention an influencer who you featured in your article
- Share an image from your article
A simple tweaks like this will lead to higher engagement and more traffic back to your blog. I know, that many of us would rather focus on producing content than on scheduling posts on social media but if you want eyeballs on your content, it’s important to do both. If you want to make your life a bit easier, use one of tools that i mentioned above to automate your social media efforts.
4. Deep Link To Past Posts
Deep linking connects one page of your website to another page of your website. This means, that when you are writing a new blog post, you should link back to your older content.
Why should you bother doing this?
First, it will benefit the reader by encouraging to explore other content on your site, which also keeps readers on your site longer. This is also known as “Dwell time” and it’s one of the key elements to boost your blog’s authority and ranking power throughout the site.
Second, deep linking also improves the indexation of your blog. Google regularly crawls for new content and if your content has many deep links, crawling will happen faster. As a result, indexation happens faster and once again you have a better chance of ranking higher in Google.
There isn’t a magic number for how many deep links you should include in your article, but include as many as you feel like would be actually helpful for the reader. Deep linking is such as simple thing to do, but it will give you immediate boost in SEO efforts.
5. Syndicate (Repost) Your Content On Other Sites
One of the strategies that I love is taking my most recent blog posts and repurposing it somewhere else, where it gets exposed to more people and new readers. Derek Halpern, founder of Social Triggers, says it best: “You don’t have to create content, day in, and day out. You just have to work on getting the content you already have … in the hands of more people.”
Here’s an example of a BlogProfits interview that I re-published on Medium. All I had to do was copy & paste the content, add a few sentences for the introduction and closed up with a link back to my blog.
The whole process took less than 5 minutes and to this day it continuously keeps driving traffic back to my site.
There are a lot of sites to repost your content to. Here are a few of my favorites:
- Social Media Today
- Growth Hackers
- Biz Sugar
- Hacker News
For some of these sites above you’ll be able to submit your blog post link directly, for others you can add modifications such as trying a different headline, adding/removing some content or including a specific call to action based on the platform.
Repurposing your content is a great strategy to widen your audience, reinforce your message and lengthen your content’s lifespan.
6. Answer Questions on Quora
I’m sure you’ve heard of Quora. If you haven’t, it’s a popular question-answer site. A lot of entrepreneurs and bloggers have built massive followings thanks to the platform. Quora is not only a great way to build a personal brand but to also promote your latest content.
Here’s an example of entrepreneur Noah Kagan answering on Quora and linking back to his latest blog post.
Even though he doesn’t spend a lot of time on answering on Quora, he still gets great results from Quora.
Another example comes from entrepreneur Tim Ferris, who often links back to his latest blog posts in his Quora answers.
If they can do it, you can do it. After registering for an account and filling out your bio, you’ll be able to do a quick search on Quora, searching for questions related to your article and filtering them by newest-oldest.
I’ve found that if you are one of the first people to answer the question (ideally in the first hour), you’ll get more traction. You can do that by filtering the results for the past hour or past day. You’ll notice that majority of the latest questions have one person following the answers. If it’s possible, aim to answer the questions that have more than one follower.
The #1 reason where people bloggers fail with Quora is that they don’t take the time to provide a valuable response to the initial question. If you aren’t interacting, and just inserting your blog post’s links to every thread, you won’t get a lot of upvotes and your responses won’t show up as the top answers.
Quora can be highly effective if you make it a habit to answer questions on a regular basis while keeping the quality of your answer high.
7. Post Valuable Comments
Most comments posted to the web are spam. In fact, Akismet detects around 7.5 million of them every hour. This might sound like counterintuitive, but this gives a great opportunity for bloggers who want to drive traffic back to their blogs.
Since the majority of the comments out there are spammy, you don’t have to try very hard to write a comment that provides value even if you link back to your blog. People who run popular blogs appreciate others taking time to leave meaningful comments because it’s rare nowadays.
Driving traffic through commenting seemed to be popular decade ago, and then something happened. You would see headlines that commenting is dead and a tactic that didn’t work anymore. It’s far from the truth.
The reason why people don’t achieve success with commenting is because they copy & paste a generic comment that doesn’t provide any value. Most of the time comments like this don’t even show up, since they get either disapproved by the admin or a plugin catches them.
Here’s a comment that is purely self-promotional and doesn’t provide any real value.
On the other hand if the person takes just a minute to write a comment that has something to say, it will perform much better. If you are planning to use this strategy after publishing a blog post, a good idea is to do a quick google search: “your niche/keyword” inurl:blog. By doing this, Google will only show you exclusively articles.
Under “tools” in Google you can also filter your results based on time, and in the example above I’m only viewing articles that were published that week. You want to comment on blogs that have a readership and are active.
To get a sense whether a blog is a good fit, you can filter low-quality by using Moz Toolbar to view the authority of the site, examine their social media profiles to see the activity, or just trust your instinct.
Once you’ve found series of articles, you don’t want to jump from blog to blog copy & pasting generic comments. You want to write a comment that adds value and contributes to the discussion.
Here’s an excellent example of a user using this strategy and linking back to their latest blog post.
It doesn’t take long to add a meaningful comment, this simple strategy can drive massive amounts of traffic back to your latest blog post.
8. Send The Article to Your Email List
Email is my favorite way to drive traffic back to my blog after publishing a post. Every blog needs an email list because you don’t have control over Facebook, Twitter or Google. If they change their policies or algorithms, there’s nothing you can do. On the other hand, your email list is yours and it’s the best way to keep your readers engaged.
Building a successful email list starts with setting crystal clear expectations for the people signing up to your email list. We’ve all signed up to an email newsletter after reading an interesting article that promised X Y or Z, but failed to deliver. If you are collecting emails with an opt-in or on a landing page keep to your promise.
It’s OK to have inconsistent newsletters, but make sure that your readers know that. A good example of that would be NYTimes bestselling author and blogger Mark Manson sends out his newsletter completely randomly. On the contrary, Paul Jarvis is an excellent example of consistency.
Every Sunday, since 2012, with the exception of scheduled breaks, he never misses writing an article and sending it. It starts with a promise on the home-page and he delivers.
Different bloggers have different styles for keeping their list engaged and letting them know about their latest content.
Neil Patel, a well-known marketer uses a simple template and includes a link to the post.
James Clear a blogger in the habits space, copy & pastes his whole article and then includes a link to the post.
There isn’t a right or a wrong way to promote your article with your email list, it just depends what style you are going after. An email list is the key to driving traffic back to your content and growing a blog that generates revenue long-term.
9. Leverage Relevant Online Communities And Groups
Whatever niche you are in, I guarantee there are people out there who are as passionate about it as you are. You want to find these people and one of the places to look for is online communities and groups, including Facebook Groups and LinkedIn Groups.
If you are trying to drive traffic back to your latest blog post, you want to join around a dozen of active and value-driven groups with at least few hundred members. In order to determine whether a group is a good fit or not, look for the amount of spam that gets posted as well as engagement for individual posts.
Above you see a good group fit for a digital marketing niche, where a post got 50 likes and 12 comments.
Once you’ve found “your people” it’s a good idea to spend some time building a foundation, commenting and liking other submissions, or even introducing yourself to the admin of the group and then occasionally share your new content with the groups(s).
Leveraging online communities and groups is tactic that takes time and effort to do well, but it has high returns.
10. Study The Numbers
After you’ve tried several different marketing strategies, pay close attention to the data which will give you a clear picture of what is working and what’s not. I think, that it’s a good idea to try out a lot of different marketing strategies, and then eventually double down on 2-3 that are working well for your blog.
On a monthly basis, I head over to Google Analytics, and look at:
- Traffic sources
- Bounce rate & time on site
Overall, I want to steady and gradual growth in the baseline traffic metrics. Google Analytics will give me a clear picture if my marketing efforts and blog strategy is working or not. It’s crucial to check-in once in a while and double down on a handful of strategies based on the metrics.
After you publish a post, take your foot off the gas pedal and instead of rushing to write another post, focus on getting people to read your existing posts first. Try some of the tactics that I mentioned above and see what works for you.
Before you know it, you’ve created a blog that brings in revenue and makes an impact to other people.
Let me know in the comments section below, what’s your favorite strategy to promote your latest blog post?